I'm listening ... to you.

That's my promise. I have a fiduciary duty to act in your best interest at all times. It's all about you, your needs and your dreams.

I specialize in the sale and purchase of residential properties throughout Victoria and the Capital Regional District of south Vancouver Island, BC. My clients can count on the highest standards of service and professionalism and are always treated with utmost respect and confidentiality.

Buying or selling a home is the most significant financial decision most people will ever make. There are certain steps to take and pitfalls to avoid to ensure a positive, stress-free and rewarding experience. By drawing upon my experience and 'street smarts', I help families navigate through the process that can be complex and filled with financial and legal issues.

If you are a Seller: I complete market comparisons, documentation, pricing suggestions, marketing and completion of the sale to the new owner.

If you are a Buyer: I will do everything I can to help you research and locate your new home as well as negotiate the best purchase price for you.

In the end, choosing your REALTOR(R) can be based upon many factors which include a 'gut' feeling of whom might be the best fit for your needs. I look forward to meeting with you and sharing my experiences - helping you achieve your goals and fulfill your dreams.

A little bit about me ...

My passion has always been about solving people’s needs. My 30+ of years professional experience includes: managing a private satellite TV network for a Fortune 500 company; sales for one of Vancouver’s earliest internet companies; magazine owner/publisher; and now, serving the real estate needs for families of Victoria and the surrounding area. For me, it’s always been about customer service.

Our family moved to beautiful Victoria in 2004 and continues to enjoy great living on Vancouver Island. Over the last twenty years our family has moved often and consequently has bought and sold 8 homes - apart from my business as a REALTOR(R); from a small apartment to a large family home as well as an investment property. Consequently, I understand first hand the needs of young families needing affordable space for growth, boomers with retirement in mind, or, seniors trying to downsize.

My philosophy : provide exceptional service & value

My goal : so pleased you will tell others

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My clients say ...

Moving to family home, then selling town house:
       " I would be pleased to recommend Bruce to family and friends for their real estate needs. He was constantly available to answer questions, deal with concerns and help with tasks. He went above and beyond what I'd expect of a real estate agent ... and made sure that it (the home) was in pristine condition for viewings.
       He was very much on top of things, and my house sold within ten days. In addition to his professional approach and competence, he is someone who can be trusted to act with ethical standards and consideration.
       Selling a home can be stressful, but Bruce made it much less so and expedited the process.   ~ Don Walls, Victoria ~

Buying larger home first, then selling former home in a down market:
        " First , Bruce , after receiving our list of requirements for another house, sent us a very well chosen selection of those for sale in our neighbourhood, we saw the first on the list and bought it!
       Bruce was a most untiring worker for us…during a downturn in the market when we were selling. He personally visited many houses which assisted us in pricing our home. Bruce brought in excellent advisors such as decluttering and staging companies for assistance. He was willing to spend time checking our house for insurance purposes while we took a vacation during the selling period.
       He carried out an excellent marketing program for our unique property including ensuring everything was done ‘according to Hoyle’. He is skilled in the nuances of negotiation. Bruce’s style is collaborative, not opinionated or pushy. We could not have asked for a realtor who devoted more focused time on our needs."~ Mick Collins & Marg Palmer, Victoria ~

Working with an estate sale:
        " ... He is first of all a listener - someone with the patience to truly listen to a client, understand the client, and find avenues that best suit the client's needs... But what I most appreciated about Bruce was the time and energy he took on a personal level, whether volunteering to take me to view similar houses so that I could make accurate comparisons, or checking in periodically to make sure I was comfortable with the ongoing sales experience. " ~ Mr. Chet S., Washington State, USA~

Helping a young, growing family find space and great area of town:
       " Thank you so much for selling our home so quick!
98% of list price in only 19 days! We are totally thrilled! And thanks for really listening to us when it came to finding the right home for our family. Your patience in our search for just the right home was incredible and because we followed your advice when that perfect home did appear we could make the first offer, an accepted offer. All your efforts helped the selling and buying process go so smoothly. We will definitely tell our friends and neighbors if they ever think of selling or buying to call you." ~ P. & M. Smith, Victoria ~

Professional couple downsizing from 5 bedroom home:
       " We highly recommend Bruce McCallum as a Realtor to any prospective buyers or sellers. He is professional, patient, and genuinely cares about his clients, personally. We could always count on Bruce to be timely, helpful, and focussed on us. He demonstrated vast knowledge in the field, and works hard for his clients. He spent countless hours showing us comparables before we listed our home, and regularly checked in with us to ensure that we were happy with the process. Our house sold in 13 days for 98% of the sale price! We are lucky to continue our relationship with Bruce, in our role as the “buyers”, where his patience and professionalism are very much appreciated in our search for the perfect home for us.
~ Lisa & Chris Boucher., Victoria ~

Why Choose DFH Real Estate?

In June 2011, DFH recorded the highest Sales to List ratio amongst these firms:

DFH Real Estate Ltd. has been helping families find homes in Southern Vancouver Island since 1960. One of the many reasons for this long-standing success is the adoption of the 'Golden Rule' policy. The ongoing conduct of the real estate agents at DFH has cemented this widespread reputation for fair dealings on all levels and it has been constantly reinforced throughout the company's history. Dependable. Friendly. Helpful.